Unapologetic: Love for hair skin and all things melanin.

More than just a statement, more than just a tagline.

Learning to love ourselves unapologetically is something so many of us seem unable to learn and carry forward with us in life.

I started this business with one mission in mind; and that’s to get people everywhere to fall in love with themselves. I believe, the journey to self-love starts with self-care. 

​

There were times in my childhood when my hair was my biggest insecurity even though it was well maintained, there were also times when it started wars between me and my mum (I'm sure many of you shared this experience too!) but as I grew older it became my biggest form of self-expression and I LOVE my big fluffy, curly, fuzzy crown!

​

My journey of self-love started with my hair and I discovered that mine was so versatile and there was not much I didn’t try to do to it. I also learned that to love my hair was to care for it; and as a hair stylist of 10 year's my love and passion for hair has only grown.

​

My love for haircare developed into a love for self-care and this evolved and developed into the brand and products you see before you today.

​

Unapologetic: love for Hair, Skin, and all things melanin is an ever-growing business with a passion for natural, sustainable self-care with a strong focus on customer care and satisfaction. As the business grows and our products expand so will this website.

​

I would like to personally thank you for visiting my website, buying our products, and supporting the cause. This is just the beginning, watch this space!

​

with love, 
Bethany
(founder and Owner of UnapologeticXHSM)